Globally Neera and its value added products are
manufactured by all the major coconut producing
countries except India. The major players in the field
are Indonesia, Philippines, Thailand, Malaysia, Srilanka
and Vietnam. The major export destinations are USA,
Canada, Norway, France, Middle East, South Korea,
Japan, Australia and New Zealand. Export of Neera and
palm sugar has shown a surging trend in Indonesia,
Philippines and Thailand as a healthy natural product. In
Philippines, projects on coconut sugar were initiated as
early in 1995. Indonesia produced over 6 lakh MT of
palm sugar in 2011. The production of palm sugar in
Indonesia was estimated to reach 10 lakh MT in 2012.
While it is a matter of pride that India leads the world in production and productivity of coconut ahead of Indonesia and Philippines, it is disturbing that countries like Sri Lanka and Malaysia, which are far behind us in production have ventured into production of Neera and palm sugar. Codex Alimentarius Commission and Asia Pacific Coconut Community (APCC) have developed quality standards for Neera and its products. Countries like Philippines and Sri Lanka have their own standards for Neera and coconut palm sugar. Also Neera doesn’t come under the purview of the Excise Act and Rules in any of the coconut producing countries other than India.